This advertisement was chosen simply because it was able to grab my attention and interest first glance; isn't that the purpose of an advertisement. Before reading the slogan that went along with this ad, the picture alone made you want to know more about the product. Since it is a picture of war, the initial thought was that it was a serious topic which in reality it is but just about something different. Yes, because it is a condom ad the idea of sex is exposed but the photo does not persuade you to want to have sex it does a great job at saying unprotected sex can be dangerous; for me the message is clearly stated through words and the image.
The meaning of the advertisement is to make sure they 'wrap it up' in order to prevent std's and unplanned pregnancies. Using a photo of war, being an American advertisement, people can relate war to being unsafe just as unprotected sex is. Because this advertisement does send such a bold and strong statement it then becomes the audiences choice how they deal with their sex life; personal decisions. The audience that this advertisement targets is quite large because today having sex has become more popular within youths, approximately 14, and still remains normally with those who are adults. When a person is old enough to make a conscious decision to have sex, then this advertisement effects them and plays a role in trying to send a positive message regarding the dangers and consequences of unprotected intercourse.
The main point of this advertisement is for people to buy condoms to avoid everything that comes along with not protecting yourself when having sex and their slogan, i think, says it loud and clear, "Condomshop.ch: Don't be stupid. Protect yourself!" This sums up there intended message, with the soldiers and being in a dangerous environment; unprotected sex, to the condom in the bottom right corner making it obvious that sex is the topic at hand. This was very well thought out and done to catch one's attention.