Wednesday, February 3, 2010

Blog for week 2 >Don't be Stupid: Condoms



This advertisement was chosen simply because it was able to grab my attention and interest first glance; isn't that the purpose of an advertisement. Before reading the slogan that went along with this ad, the picture alone made you want to know more about the product. Since it is a picture of war, the initial thought was that it was a serious topic which in reality it is but just about something different. Yes, because it is a condom ad the idea of sex is exposed but the photo does not persuade you to want to have sex it does a great job at saying unprotected sex can be dangerous; for me the message is clearly stated through words and the image.
The meaning of the advertisement is to make sure they 'wrap it up' in order to prevent std's and unplanned pregnancies. Using a photo of war, being an American advertisement, people can relate war to being unsafe just as unprotected sex is. Because this advertisement does send such a bold and strong statement it then becomes the audiences choice how they deal with their sex life; personal decisions. The audience that this advertisement targets is quite large because today having sex has become more popular within youths, approximately 14, and still remains normally with those who are adults. When a person is old enough to make a conscious decision to have sex, then this advertisement effects them and plays a role in trying to send a positive message regarding the dangers and consequences of unprotected intercourse.
The main point of this advertisement is for people to buy condoms to avoid everything that comes along with not protecting yourself when having sex and their slogan, i think, says it loud and clear, "Condomshop.ch: Don't be stupid. Protect yourself!" This sums up there intended message, with the soldiers and being in a dangerous environment; unprotected sex, to the condom in the bottom right corner making it obvious that sex is the topic at hand. This was very well thought out and done to catch one's attention.

In class blog week 1 > commercial jingle and how it helped build my life

This is the advertisement jingle that I chose. It is a Canadian commercial and I could not find a commercial that dated back more than 30 years ago.
http://www.youtube.com/watch?v=oNxAzEuuycs&NR=1

The jingle that i chose has helped build my life in such a way that it was important in the relationship between me and my father. You may be thinking to yourself how does a hardware store build a relationship between father a daughter? but the answr is actually quite simple. Almost every weekend my dad would have to go there because his job required him to have specific supplies being in the construction buisness, and i was always the one he would ask to go with him and that would be the time we bonded, going to canadian tire, and even to this day when im home we go on our little trip. He would teach me about the tools that he was buying and what they were used for, Afterwords, as we were leaving, there was a hotdog vender outside and we would have one of the best sausages, and then head home to hear from my mother that dinner was almost ready and she would nag at us because she knew by now that we had eaten. Canadian tire may not be anywhere special for anyone else but to my dad and I it was a place where we were able to build our relationship.