For this specific activity, i felt like there would be no better experience then the ones that people have at the flea market, myself especially. One specific memory that comes to mind is when i went to purchase a blanket, a specific type and pattern for my grandmother.
To begin, the purpose of this blanket was for my Nonna to use while she slept because it was extremely thick and she was very vulnerable to cold weather. This blanket was the perfect fit for what she needed and the pattern choice was to match her room design. But when i went to the place to purchase this item, there were multiple options and i needed some assistance. There were different cover textures, materials, and similar but different designs. Though they would all get the job done, i was searching for that perfect one.
This specific message was delivered from two different parties, word of mouth from who ever told my Nonna about the blanket, because there are no commercials for this specific product; that i have seen. And word of mouth from my Nonna to me. The way in which i remembered the product was one: because she told me the specific, and two: because she is my Nonna and i have to listen to her. Though this way of sending and receiving messages is not the typical way, it still gets the job done to have the products purchased.
At this market the way that they advertised their products was by having samples of the different blankets hanging; there was no music or special slogan, just the full visual. This product and way of advertising the products relates to everyone because if they were looking to buy a blanket they are all laid out for them, and if not, they still may do a take over because the product is right there out in the open and are very appealing.
When i decided to ask for help it was very interesting in how the do everything in there power to have there products purchased, and bargaining is the biggest thing. They tell you everything you need to know, like: what its made of, where its made, quality, etc. Going to the flea market is always an interesting experience, especially for someone like me who is very interested in the field of communication.
Sunday, April 18, 2010
Sunday, April 11, 2010
Week 9 - regulary used product - class blog
A product that i feel i would not be able to do without, or have trouble letting go would have to be my cell phone. Cell phone commercials are now being, more noticeably than ever, directed at college/high school students. For instance the most recent commercials have a reporter taking the latest information from places like twitter and facebook, that he was able to check from his phone. (an example is tagged below) The commercials are targeted towards the student based on the simple fact that they are using the most commonly used sites to sell their product. Being able to use twitter and facebook is very appealing, especially to students who are bored in class.
The reason that this product would be so hard to let go of is because the cell phone has become so reliable and convenient, whether its for taking notes, contacting anyone from anywhere or all of the applications that keep coming out for peoples entertainment. They more the product offers they more likely it is to sell and the more addictive it becomes to consumers.
The immediate impact that the commercial messages send out are that their is something new and interesting on the market that will hopefully fulfill our needs as a consumer. People become interested and decide to try the product. If the product is successful, then the future of the company is to keep the consumers pleased and interested by always finding and adding new things that makes the initial product even better. The more they keep adding, it just becomes harder for people to let go of that product.
Also, since technology is so relied upon these day, a cell phone is the most handy and portable piece of technology that now can basically achieve any goal. To be without it, something feels missing and you feel disconnect from the rest of society. If the messages the companies keep sending out, make consumers feel that if they do not own the product, they will not be fully connected, then the product will be purchased and this is a vicious cycle.
The reason that this product would be so hard to let go of is because the cell phone has become so reliable and convenient, whether its for taking notes, contacting anyone from anywhere or all of the applications that keep coming out for peoples entertainment. They more the product offers they more likely it is to sell and the more addictive it becomes to consumers.
The immediate impact that the commercial messages send out are that their is something new and interesting on the market that will hopefully fulfill our needs as a consumer. People become interested and decide to try the product. If the product is successful, then the future of the company is to keep the consumers pleased and interested by always finding and adding new things that makes the initial product even better. The more they keep adding, it just becomes harder for people to let go of that product.
Also, since technology is so relied upon these day, a cell phone is the most handy and portable piece of technology that now can basically achieve any goal. To be without it, something feels missing and you feel disconnect from the rest of society. If the messages the companies keep sending out, make consumers feel that if they do not own the product, they will not be fully connected, then the product will be purchased and this is a vicious cycle.
Thursday, April 8, 2010
Week 8- In class bog - Rhetoric (5 cannons)
A cultural topic i am choosing to criticise is the athletic culture and the way advertisements are directed towards their niche. Take nike, adidas, and rebok for example: their main goals are to find new and improved products to make an athletes performance better. The focus of this blog will be around the fittness/running shoe. It seems like every day or week their is a new style of shoe on the shelf. This is because companies are constantly inventing and creating a shoe that will improve certain areas that the previous shoe did not have; that is why in commercials, the companies even compare their own shoes to one another (older to newer).
Brind part of the athletic culture, when i come across these messages through the media, these ads catch my attention. Also being fact that i like the nike brand, i would more likely pay closer attention to the newer product and probably want to try it out, depending on what it is offering me. Basically, the way that we structure the message being delivered to us is putting it as a positive for what we are interested in and need it for.
Since nike produces and manufactures shoes for all ages, their styles vary in order to reach out to each section of their audience. Although they do not have an age range, the simple fact that most hard training athletes would probably be in their prime years, their ads usually revolve around star athletes and modern happenings. The style of the shoe is also made very catchy/attractive to the eye, and they make the sam shoe with different colours, patterns, and designs in order to try and please everyones taste. When they advertise their products, by showing other athletes wearing and using the brand, it makes us feel that if its good enough for them then it may just work for me, especially if they are a successful pro athlete.
I feel that nike commercials and advertisements are very clear and to the point. They indicate what the product does and usually shows a person in action with the product on. This makes the consumer more certain that the product will benifit them in some way. Though Nike's main audience is athletes, the everyday person also wears their product so their ads can be found everywhere and aired at anytime. In the athletic culture, nike is one of the most popular brands and it is expanding outwards due to their successful products and advertiseing methods.
The way that nike's messages, or any athletic brand for that matter, are remember are by association with certain people or spectific sports. For hockey, rebok sponsors the best player in the nhl Sidney Crosby; Nike sponsors/ed the best ever player in golf Tiger Woods; Easton has a ton of mlb players on their list; and for basketball, adidas sponsors Tracey Mcgrady. Depending on what sport interests you, or what brand you prefer, each ad will have a different effect on the consumer and provide them with a different memory for that product.
For the athletic culture, the simplest way for attracting their consumers is by continue to have advertisement and the media providing them with products or ideas that they can relate to.
Brind part of the athletic culture, when i come across these messages through the media, these ads catch my attention. Also being fact that i like the nike brand, i would more likely pay closer attention to the newer product and probably want to try it out, depending on what it is offering me. Basically, the way that we structure the message being delivered to us is putting it as a positive for what we are interested in and need it for.
Since nike produces and manufactures shoes for all ages, their styles vary in order to reach out to each section of their audience. Although they do not have an age range, the simple fact that most hard training athletes would probably be in their prime years, their ads usually revolve around star athletes and modern happenings. The style of the shoe is also made very catchy/attractive to the eye, and they make the sam shoe with different colours, patterns, and designs in order to try and please everyones taste. When they advertise their products, by showing other athletes wearing and using the brand, it makes us feel that if its good enough for them then it may just work for me, especially if they are a successful pro athlete.
I feel that nike commercials and advertisements are very clear and to the point. They indicate what the product does and usually shows a person in action with the product on. This makes the consumer more certain that the product will benifit them in some way. Though Nike's main audience is athletes, the everyday person also wears their product so their ads can be found everywhere and aired at anytime. In the athletic culture, nike is one of the most popular brands and it is expanding outwards due to their successful products and advertiseing methods.
The way that nike's messages, or any athletic brand for that matter, are remember are by association with certain people or spectific sports. For hockey, rebok sponsors the best player in the nhl Sidney Crosby; Nike sponsors/ed the best ever player in golf Tiger Woods; Easton has a ton of mlb players on their list; and for basketball, adidas sponsors Tracey Mcgrady. Depending on what sport interests you, or what brand you prefer, each ad will have a different effect on the consumer and provide them with a different memory for that product.
For the athletic culture, the simplest way for attracting their consumers is by continue to have advertisement and the media providing them with products or ideas that they can relate to.
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