Week 9 - regulary used product - class blog

A product that i feel i would not be able to do without, or have trouble letting go would have to be my cell phone. Cell phone commercials are now being, more noticeably than ever, directed at college/high school students. For instance the most recent commercials have a reporter taking the latest information from places like twitter and facebook, that he was able to check from his phone. (an example is tagged below) The commercials are targeted towards the student based on the simple fact that they are using the most commonly used sites to sell their product. Being able to use twitter and facebook is very appealing, especially to students who are bored in class.

The reason that this product would be so hard to let go of is because the cell phone has become so reliable and convenient, whether its for taking notes, contacting anyone from anywhere or all of the applications that keep coming out for peoples entertainment. They more the product offers they more likely it is to sell and the more addictive it becomes to consumers.

The immediate impact that the commercial messages send out are that their is something new and interesting on the market that will hopefully fulfill our needs as a consumer. People become interested and decide to try the product. If the product is successful, then the future of the company is to keep the consumers pleased and interested by always finding and adding new things that makes the initial product even better. The more they keep adding, it just becomes harder for people to let go of that product.

Also, since technology is so relied upon these day, a cell phone is the most handy and portable piece of technology that now can basically achieve any goal. To be without it, something feels missing and you feel disconnect from the rest of society. If the messages the companies keep sending out, make consumers feel that if they do not own the product, they will not be fully connected, then the product will be purchased and this is a vicious cycle.