Culture Jamming advertisement - adidas

From what i have learned, culture jamming is taking an advertisement and turning its original message around and having give another message; usually makes it negative or makes the unseen more noticable. This Adidas advertisement shows naked athletes sporting the companies shoes in two different positions. Though they may have them naked to highlight the product that is not the first thought that struck my mind. Fit naked men on a poster is definitly a "sex sells" attemp at making their product popular.
Another interesting part about this is that ADIDAS is supposed to stand for All Day I Dream About Sports but in this specific ad, that is not what first crosses the mind, Sex is the primary thought. By taking a simple ad such as two men posing with shoes on and adding the word sex and making it quite visible, i believe draws the attention to the extent of the message of this ad.
It has been in this class where i have learned to try and read deeper into media messages and look beyond the brand of a product. This ad caught my attention at first glance because i could relate it to myself being an athlete and also using this product. There are many ways for an athletic brand to be popular using creative advertisements and in adidas case i think they pulled away from their product and dove into the social norm that 'sex does sell' and took a shot at 'showing' what the product can create; nice, toned bodies. They definitely were able to turn heads wih this ad whether it was hegative or for the better.

Blog for week 3 > Design a poster for an audience

I chose to design a poster that related to the niche audience of athletes, with a focus on hockey players. As i myself am an athlete i created a poster where i felt it reflected my likes and desires.

Hockey is a sport that i have played since i was a child and nike/bauer has always been a main supplier for the sport. The players fighting does not only show that hockey is a rough sport but that athletes tend to never back down from a challenge or obsticle; reasoning for the quote "never back down" at the top of the poster.

The poster is very simple but i feel sends a very strong message both physically and mentally to those who play the sport, and even other intense athletes. A punch in the face should not stop you from fighting back.

Not only do i feel that this shows an athletes desire to win and defeat the opposition, while promoting a brand that sponsors the game of hockey, it shows the passion an athlete has for a game that they love.

In class blog week 2 - Superbowl ad Gatorade "the journey"

I found this ad to be perfect for the Superbowl. Yes it includes football players and it is a football event but that is just stating the obvious. The advertisers were very smart to promote a product like gatorade during this event because of the majority of viewers that watch the event. We all know that some advertisements are created to draw in niche audiences, ann this ad related to everyone for a variety of reasons but for different ways attracted different niches.

Most of the people watching the Superbowl know at least a thing or two about football and this specific ad told a summarization of what a football season consists up leading to this specific game "the Superbowl." This storyline included in the commercial was able to draw in people's attention.

Throughout the commercial the product was flashed in the players hands, before the game, and after a hard faught battle, trying to show that it is what hydrates and replenishes you as an athlete. I feel that the product itself is directed towards the niche audience of athletes. But, others watching are able to appreciate the ad because it includes the athletes that participate in the sport that everyone is watching.

This commercial also seems to set a mood for the event itself. While it shows that passion and heart of the players, it builds a feeling of intensity and admiration for the game of football which gets people more into the game being played.

Though there are not really any women in this commercial, that does not mean that a female athlete does not appreciate what it takes to get to the championship game, for any sport, and how nothing comes easy in the world of sports. Seeing that football is a male sport, it was only right to use male athletes.

This commercial send a very positive message and Gatorade was very smart in the way they chose to advertise there product.