I chose to design a poster that related to the niche audience of athletes, with a focus on hockey players. As i myself am an athlete i created a poster where i felt it reflected my likes and desires.
Hockey is a sport that i have played since i was a child and nike/bauer has always been a main supplier for the sport. The players fighting does not only show that hockey is a rough sport but that athletes tend to never back down from a challenge or obsticle; reasoning for the quote "never back down" at the top of the poster.
The poster is very simple but i feel sends a very strong message both physically and mentally to those who play the sport, and even other intense athletes. A punch in the face should not stop you from fighting back.
Not only do i feel that this shows an athletes desire to win and defeat the opposition, while promoting a brand that sponsors the game of hockey, it shows the passion an athlete has for a game that they love.
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