I found this ad to be perfect for the Superbowl. Yes it includes football players and it is a football event but that is just stating the obvious. The advertisers were very smart to promote a product like gatorade during this event because of the majority of viewers that watch the event. We all know that some advertisements are created to draw in niche audiences, ann this ad related to everyone for a variety of reasons but for different ways attracted different niches.
Most of the people watching the Superbowl know at least a thing or two about football and this specific ad told a summarization of what a football season consists up leading to this specific game "the Superbowl." This storyline included in the commercial was able to draw in people's attention.
Throughout the commercial the product was flashed in the players hands, before the game, and after a hard faught battle, trying to show that it is what hydrates and replenishes you as an athlete. I feel that the product itself is directed towards the niche audience of athletes. But, others watching are able to appreciate the ad because it includes the athletes that participate in the sport that everyone is watching.
This commercial also seems to set a mood for the event itself. While it shows that passion and heart of the players, it builds a feeling of intensity and admiration for the game of football which gets people more into the game being played.
Though there are not really any women in this commercial, that does not mean that a female athlete does not appreciate what it takes to get to the championship game, for any sport, and how nothing comes easy in the world of sports. Seeing that football is a male sport, it was only right to use male athletes.
This commercial send a very positive message and Gatorade was very smart in the way they chose to advertise there product.
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